Practical Blog Marketing Workshop

Today I attended a workshop run by an up and coming professional blogger in Singapore : Tan Kian Ann. To say he is up and coming is perhaps an under-statement. Kian Ann has actually arrived. His blog, Blogopreneur.com is ranked No. 1 in Google under the search term : “Blog marketing Singapore”, among 1,400,000 listings in Google. It is even more remarkable when you considered that his blog is only six month old.

The workshop was titled Practical Blog Marketing. Blogs have become a very powerful marketing tools on the internet. Blogs were originally used by individuals to record their personal thoughts, a kind of journal. But blogs have evolved into such a powerful media that even big guns working in big corporations are making use of blogs to reach out to their stakeholders, customers and potential customers. One of the most high profile blogs in Singapore is the one written by Mr Tan Kin Lian, CEO and Director of NTUC Income Insurance Coorperative Limited. His blog name is www.TanKinLian.com.

Practical Blog Marketing was a very comprehensive workshop. It covered wide range of topics including the history of blogs, anatomy of a blog, blog as content management systems, monitoring and tapping of blogosphere, blog optimization, finding blog content, blog marketing and monetizing blogs. All participants were given the opportunity to set up their own blogs, with quite a few plug-ins thrown in to give their blogs professional looks.

Kian Ann has left no stone untrue. Though this was his first workshop, he had given a very good account of himself. I believe Singapore and the world will hear more of this enterprising blogopreneur soon. Check him out!

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